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Home National The popularity of jeans in Japan begins to fray

The popularity of jeans in Japan begins to fray

The plants at cherry orchards in Yamagata Prefecture have actually been afflicted by an invasion of fruit burglars.

“We still haven’t tallied the losses this year,” a resource at the prefecture’s farming division informs Yukan Fuji (July 29). The burglaries, stated to be the most awful in 5 years, have actually stimulated Yamagata Gov. Mieko Yoshimura to ask individuals to placed their heads with each other as well as create an option.

Just prior to the harvest that was set up for completion of June, cherry burglars stole around 150 kilos of the valued Beni-shuho range, leading a farmer to groan, “We devote a year nurturing the crop, only to have this happen in an instant.”

It appears the anti-bird webs hung on the branches weren’t adequate to shut out people, therefore much this year an approximated overall of 215 kilos valued at roughly ¥860,000 have actually disappeared in the prefecture.

Unlike Yamagata, aggressive cherry cultivators in Yamanashi Prefecture acquired aids from the neighborhood farming cooperatives as well as set up infrared sensing units, created in teamwork with computer system maker Fujitsu, in the orchards. The anti-theft sensing units — which require just be set up as well as kept track of as the harvest period techniques — were presented in 2018, as well as succeeding burglaries have actually supposedly been no.

Keeping the fires burning

The spiritual Olympic fire, brought from Mount Olympus in Greece, made its public launching in Japan on April 2 in Fukushima Prefecture.

Since after that, records Shukan Post (Jul. 31-Aug. 7), it shows up to have actually been missing out on in activity. Upon asking to the Tokyo Olympic as well as Paralympic arranging board, the publication was informed: “At present, the flame is being kept in the Tokyo metropolitan area. We haven’t made the location public out of fears that many people may converge, which is undesirable due to the coronavirus pandemic.”

A board agent at the very least pointed out that the fire is being maintained in a light, with light oil utilized as gas.

Yuta Nakamura, an authority on classic lights, informed Shukan Post: “It’s necessary to add additional oil every 10 to 15 hours. The flame is extinguished when adding the oil, so I suppose they first have to transfer the flame to another lantern during the process.”

Nakamura approximates the gas price for maintaining the fire burning one more 11 months at around ¥200,000, not consisting of various other prices such as workers or usage of the storage space center. Will the fire be enabled to flicker out, one questions, if no Olympics are held as prepared following July?

A walk down memory lane

Crammed in in between the west departure of JR Shinjuku Station as well as Yasukuni Dori is a bunnies’ warren of some 80 small consuming as well as alcohol consumption facilities that is noticeably the same from the 1950s. The area advertises itself as Shinjuku Nishiguchi Omoide no Yokocho (Shinjuku West Exit Memory Lane), although Shukan Shincho (Aug. 6) defines it utilizing its much less lovely label: “Piss Alley.”

In current years, the small restaurants have actually come to be preferred with international visitors, not just for their affordable price yet their sentimental environment of a lost period.

Still, there’s no quiting development as well as, in 2003, store proprietors created a primary company for redevelopment of the 2,000-square-meter location, with building of a 48-tale structure, a joint task prepared by Tokyo Metro as well as the Odakyu Railways Co., prepared for conclusion in 2029. But now no strategies or timetable have actually been officially introduced as well as the designers are obscure regarding obtaining the homeowner to leave.

Satoshi Otake, a writer that covers city night life, defines Memory Lane’s proceeded presence as a “modern-day miracle.”

“Clusters of tiny shops with this kind of old black-market style atmosphere are already long gone from Osaka and Nagoya, and only a few, such as Dozamachi in Nagasaki, still remain,” he states. “It’s amazing that the one in Shinjuku managed to survive the bubble economy of the 1990s. Fortunately, I think it has hung on until now due to the complicated ownership situation.”

Sagging jeans

A regular in-deepness company record in Shukan Jitsuwa (Aug. 13) checks out the continuous jiinzu-banare (deserting the putting on of blue jeans) amongst Japan’s youths, that can currently be seen clothed in various other kinds of sportswear such as chinos, freight trousers as well as shorts.

The action from jeans has actually been continuous for a years. According to market information, overall sales of jeans of all kinds gotten to 78 million sets in 2002. A years later on they were down to 46.5 million as well as the present yearly number is thought to have actually dropped listed below 40 million.

The large 3 specialized retail chains in Japan — run by Right-on Co., Ltd., Mac House Co., Ltd. as well as Jeans Mate Corp. — have actually seen their particular yearly sales earnings decrease by almost fifty percent over the previous years.

“There are two main factors in the decline,” an authority in the style profession informs the publication. “One is the ongoing price war. The other is that young people’s tastes in clothes have diversified and jeans are no longer seen as the fashion standard.”

“Jeans originally became popularized in Japan by Hollywood icons like Marlon Brando and James Dean,” an experienced shop supervisor states. “What put the brakes on their popularity was the advent of low-priced jeans sold at mass retailers such as Shimamura and Uniqlo.”

He clarified the rate variety was formerly in between ¥3,000 to ¥10,000 a set, yet after Uniqlo presented its GU tag, which cost ¥990, jeans captured on amongst middle-aged females as well as children, as well as shed their style allure.

Since after that, the marketplace ultimately came to be polarized in between the ultraexpensive as well as the ultracheap as well as need for midrange items went southern. Outlets run by Mac House, as an example, dropped from 567 in 2009 to 372 this year.

Still, not all is shed.

“Just as Apple Computer founder Steve Jobs used to work wearing Levi’s, adoption of casual wear by workers in the IT sector has been growing,” a style authority informs the publication. “Now, with more people teleworking from home during the COVID-19 pandemic, it’s possible that as work and leisure move closer together, jeans will make a comeback.”

Big in Japan is an once a week column that concentrates on concerns being gone over by residential media companies.



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