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Japan’s “yuru-kyara” mascot competition to end after 9 years

The last competition to select Japan’s finest “yuru-kyara,” as snuggly mascots such as worldwide identified Kumamon are understood, was presented Saturday with 691 challengers.

This year’s champion of the competitors, which is happening in Takizawa in the northeastern prefecture of Iwate, will certainly be made a decision Sunday by ballots from target market participants as well as those cast online.

Photo takenOct 3, 2020 reveals a “yuru-kyara” competition opened up in Takizawa,Iwate Prefecture (Kyodo)

The yearly occasion targeted at improving local economic climates started in 2011, with Kumamoto Prefecture’s Kumamon black bear-like mascot winning the inaugural competitors.

Last year, items birthing the photo of Kumamon acquired sales of a minimum of 157.9 billion yen ($ 1.5 billion), noting yet one more document.

Over the years, mascots went into in the competitors have actually stood for prefectures, cities, communities as well as business. The variety of entrances swelled to 1,727 in 2015, up from 349 when the occasion started.

In current years, nonetheless, the competitors has actually come in for objection over “organized votes” as well as overheated projects to select the champion.

Still, the place of this year’s occasion was loaded with households. “There are too many cute characters. It’s difficult to know which to choose,” stated Sora Hosoda, a 7-year-old grade school student, as she had her picture taken with several of the mascots.




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