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Home Latest Iwate Prefecture's Yumechan wins Japan's final mascot competition

Iwate Prefecture’s Yumechan wins Japan’s final mascot competition

Takata- no-Yumechan, the main mascot of Rikuzentakata in the northeastern prefecture of Iwate, was introduced the victor of Japan’s 10th and also last “yuru-kyara” mascot competitors on Sunday.

The white mascot, that made its opening night in January 2012 as a fairy providing desires and also joy from a bag slung over its shoulder, got 280,017 ballots at the competition held over the weekend break in Takizawa, Iwate Prefecture.

Takata- no-Yumechan (C), the main mascot of Rikuzentakata in the northeastern Japan prefecture of Iwate, wins Japan’s 10th and also last “yuru-kyara” mascot competitors onOct 4, 2020. Yurunakin (R), the dog-like mascot of Izumisano in Osaka Prefecture came 2nd, while Tsurugon (L), the dragon crossbreed of Tsurugashima, Saitama Prefecture, was 3rd. (Kyodo)

The yearly occasion had actually expanded in range given that initially being kept in 2011. “Winning had become the goal, and (the contest) had lost its original purpose of revitalizing regions,” the arranging board pointed out as one of the factors for ceasing the competitors.

Yumechan, which has actually ears imitated pines in a grove that was brushed up away throughout the 2011 quake and also tidal wave, went into the competition for the very first time in 6 years, with the mascot’s residence prefecture organizing the competitors and also the 10th wedding anniversary of the quake following year.

Takata- no-Yumechan (Kyodo)

There were 691 challengers in this year’s competition, consisting of those completing in the classification for mascots of firms and also various other companies.

Yurunakin, the dog-like mascot of Izumisano in Osaka Prefecture came 2nd, while Tsurugon, the dragon crossbreed of Tsurugashima, Saitama Prefecture, was 3rd.

Meanwhile, Kokaryu Ninja Ponpoko, an online YouTuber of Koka in Shiga Prefecture, was elected preferred in the “corporate and others” classification. The champions were made a decision by ballots cast by target market participants along with online.

“I was originally just accompanying my wife, who is a fan of yuru-kyara, but I began to like them too. I want to enjoy looking at the photos we took when we get home,” stated Atsushi Yamada, 48, that came completely from Toyama Prefecture in main Japan.

Mascots referred to as “yuru-kyara,” essentially implying “loose characters” to represent their easygoing picture, are generally developed by city governments to draw in visitors and also rejuvenate neighborhoods.

Kumamoto Prefecture’s Kumamon black bear-like mascot won the inaugural competitors in 2011.

Takata- no-Yumechan and also champions of past “yuru-kyara” competitors. (Kyodo)



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