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Home National Iwate Prefecture's Yumechan wins Japan's final mascot competition

Iwate Prefecture’s Yumechan wins Japan’s final mascot competition

Takata- no-Yumechan, the main mascot of Rikuzentakata in Iwate Prefecture, was introduced the champion of Japan’s 10th as well as last yurukyara mascot competitors Sunday.

The white mascot, that made its opening night in January 2012 as a fairy providing desires as well as joy from a bag slung over its shoulder, obtained 280,017 ballots at the competition held over the weekend break in Takizawa, Iwate Prefecture.

The yearly occasion had actually expanded in range given that initially being kept in 2011. “Winning had become the goal, and (the contest) had lost its original purpose of revitalizing regions,” the arranging board stated, mentioning among the factors for stopping the competitors.

Yumechan, which has actually ears imitated pines in a grove that was brushed up away throughout the 2011 quake as well as tidal wave, was going into the competition for the very first time in 6 years, with the mascot’s house prefecture organizing the competitors as well as the 10th wedding anniversary of the quake following year.

There were 691 challengers in this year’s competition, consisting of those completing in the group for mascots of companies as well as various other companies.

Yurunakin, the dog-like mascot of Izumisano in Osaka Prefecture, came 2nd, while Tsurugon, the dragon crossbreed of Tsurugashima, Saitama Prefecture, was 3rd.

Meanwhile, Kokaryu Ninja Ponpoko, a digital YouTuber of Koka in Shiga Prefecture, was elected preferred in the “corporate and others” group. The champions were chosen by ballots cast by target market participants in addition to online.

“I was originally just accompanying my wife, who is a fan of yurukyara, but I began to like them too. I want to enjoy looking at the photos we took when we get home,” stated Atsushi Yamada, 48, that came right from Toyama Prefecture.

Yurukyara, essentially indicating “loose characters” to indicate their easygoing photo, are primarily produced by city governments to draw in travelers as well as rejuvenate areas.

Kumamoto Prefecture’s Kumamon black bear-like mascot won the inaugural competitors in 2011.


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